2. 好看簿的媒体性与工具性。网络上对于media的定义:Forms of mass communication. Newspapers, magazines, direct mail, billboards, bus signs, radio, television and internet are some important media that carry advertising. 注意其中的关键点:1)mass communication; 2) carry advertising. 针对1),好看簿的媒体性是大众与小众的结合,在时间轴上无限延伸的新型媒体形式; 2)好看簿在2,3年内的主要盈利模式也必然是广告,如何创造性的做到广告商,用户和好看簿三者共赢,是真正的挑战。